Russian fashion brands saw their e-commerce sales increase by 30 percent last year. These brands are popular due to their fascination with otherness, preference for earth-toned materials, and love of leather. Below is a look at the Russian fashions, and why they love leather.
e-commerce sales of russian fashion brands increased by 30 per cent in 2018
Despite a slowing economy in Russia, Russia's fashion market has remained fairly stable. This sector has enjoyed the support of high-spending tourists from Russia and price-conscious customers. Although online channels have gained market share in recent years, there are still some challenges. One of these is a lack of credit cards and widespread mistrust of the internet. If you are able build a strong online presence, you might be able succeed in Russia.
Russia is seeing a rise in independent retailers. 12 Storeez, which was established in 2014 by Irina and Marina Golomazdiny, is one example of such a brand. The company sells 12 collections per annum and has over 1.4million Instagram followers. Concept stores are also starting to make a big impact in the country.
Russians are drawn to otherness
Russia was ruled during the Cold War by a brutal regime. This regime was hostile towards western values, such as gender equality and religious tolerance, and LGBT rights. These values were unwelcome to Russian culture, and Soviet-era Russians. In response to this opposition, the regime tightened relations with the Church and promoted the ideas of Eurasianist philosophers such as Ivan Ilyin.
Russia is a country which straddles both the east and west worlds. It is comparable to many European neighbours. The Cold War further demonized the country. "Russians hellbent in taking over the whole world" became the most famous villains in Hollywood movies. These negative perceptions led to the nation being both suspicious and curious about the rest of the world.
They prefer earthy tones in clothing
Athleisure has seen a surge in the popularity of earth tones. These colours go with most things and are versatile. They're great for outerwear and sportwear, especially jerseys. Layering is another popular way to wear earth tones.
The earth tone palette is composed of browns and tans as well as sienna and variations of green, orange, and blue. During the spring, these hues can be particularly vibrant. This palette can be used in a variety of ways and conveys a casual, relaxed atmosphere.
Their fetish of leather
Russians have a passion for leather. It's no secret that they love leather products, and this carries over into their fashion style as well. High heels and dark colors are more popular for women than they do for men. Although Russians dress differently from Westerners, there are some commonalities. Both men and ladies love leather, so leather jackets are an essential part of Russian fashion.
FAQ
What is the importance of fashion trends?
Fashion trends are an important part of our daily lives, as we shop clothes and accessories. Trends enable us to express who and what we are. These trends can be used as inspiration for artists or designers.
Fashion trends have been around for centuries and still continue to be popular today. Athleisure wear (casuals, streetwear), tailoring and vintage are some of the most popular.
How can I tell which style is right for me?
It's easy to tell which type of clothing looks best on you because you have a unique body shape. You can see yourself in the mirror and determine what fits you best.
Some people look fantastic in certain styles of clothing, while others look incredible in other styles.
Consider your personal preferences and style when shopping.
You might be more comfortable wearing dresses if you're a dress-wearing type.
Where can you find the latest fashion trends?
Many people create fashion trends, including stylists, photographers and models, as well as celebrities, bloggers, stylists, bloggers, and model. Trends are constantly evolving and come from all corners of the globe.
Trends change based on what's happening around us. People desire clothes that reflect who we are, what we know and how we feel.
People also want to express themselves through clothing. They want to show off their personality and style.
They want their company to be unique.
Do fashion trends require me to be attentive?
You don't have to follow fashion trends. Fashion trends are constantly changing. You shouldn't feel obliged to follow these trends.
But, it's important to dress properly. This will make you stand out from the crowd.
Do I need to wear makeup?
Yes! Makeup makes you feel beautiful. You should never leave home without applying makeup.
Makeup can make you look younger and more beautiful. It makes you look healthier. It increases your confidence.
What is the difference between a trend or a fad and how can it be different?
A trend is an idea whose time has come. It's not something that happens to be trendy but becomes a part of our culture. Trends are here to stay. They are a permanent fixture of our lives.
A fad lasts only a short time. It disappears quickly. It doesn’t last long sufficient to make an impact on our lives.
Are there online clothing shops?
There are many clothing stores available online. Many of them offer free shipping or returns. Others may charge a small amount.
There are many online clothing stores that sell everything, from jeans to swimsuits.
There are many options available, and each store has a different selection. For example, some sites only carry men's clothing while others cater to both genders.
Statistics
- The middle 50 percent earned between $42,150 and $87,120. (en.wikipedia.org)
- According to Water, [41] The annual Academy Awards ceremony is also a venue where fashion designers and their creations are celebrated. (en.wikipedia.org)
- STUDENTS GET 10% OFF GET YOUR CODE (asos.com)
- Also, they are known for offering up to 50% off quite often – always wait for the sales with Express! (collegefashion.net)
- The lowest 10 percent earned less than $32,150, and the highest 10 percent earned more than $124,780. (en.wikipedia.org)
External Links
How To
How to Dress Well
Being well dressed is something we do every single day without thinking about. However, when you start dressing well, you realize how much effort goes into your appearance. It's almost like you are getting dressed up for your first time in many years. You feel uncomfortable, nervous, and unsure of what to wear. But then you get out there and look at yourself in the mirror and everything just falls into place. The clothes become natural extensions of your body, and you no longer have to think about them. They fit perfectly and make you look great, which gives you confidence. This is what I call "dressing professionally."
Dressing well can be a way to communicate who and what you are. If you are well dressed, it shows others that you have the ability to know what you want and how you can get it. You present your best self and allow others to see you from head-to-toe when you dress well. It shows others that you care about yourself.
If you look good, you feel confident. You are proud to be a part of your achievements. You don't need to prove anything to anyone because you know exactly who you are. You know you are worthy of being looked at.
You show others respect and confidence in yourself when you dress well. Because you know you'll look amazing, you can feel comfortable in any situation. You can go anywhere wearing whatever you choose because you know that you look amazing.
When you dress better, you feel better. You are more attractive and beautiful. You feel like you belong somewhere. You are more confident, and feel more capable than you have ever been.
Happiness is found when you look and feel better. You no longer feel bad about yourself and can enjoy your life. You become excited about everything again and you begin to live, not just exist.
I hope you have found this article helpful. This article will help you understand why dressing well is important.